What is the 'It Factor' and how do you get it?

Do you have the 'It Factor'?

There are people, businesses, cars, hotels, restaurants, books, music, movies and art that stand out above the rest. They have a certain indescribable something, a shine, a glow, a charisma that is irresistible. I call it the ‘It factor’. Have you got ‘It’? How do you get ‘It’?

Think for a moment about the last time you had a REALLY good meal. Who made it? Where were you? What was the last movie you saw that REALLY captured your attention, lingered in your consciousness for days afterward, had something that spoke deeply to you?

What made that meal and that movie different to all the other meals and movies you’ve experienced? The ‘It factor’. There are people the world over producing creations that stand out above the rest, that amaze, move and inspire others.

How do they do it?

It’s a great question and there are battalions of marketing gurus out there who can explain sixty different five point, ten point, fifty point plans for you to follow and invest in, that will give you the edge. It won’t make any difference. Why? Because those movies, books, businesses and other creations are all created by people who are passionate about what they do. They are doing what they love.

You can’t teach someone to be Richard Branson. Only Richard Branson can be Richard Branson! He is expressing his unique gifts in the world, doing what he loves, living his passion. As a result, his creations have an appeal that can’t be denied, he inspires others AND he’s supported by the world in his endeavours.

The marketing gurus may want to bottle what Richard Branson has, but it’s futile.

So you can’t be Richard Branson, or Steve Jobs or Cate Blanchett – who are you going to be? How can you have the ‘It’ factor?

I went to an extraordinary book launch the other day for a book called “Through the Eyes of a Cow” by Jodi Ruckley, an animal communicator who loves cows. The lady in question is a vegan and an animal rights activist with a very different worldview to mine. I didn’t know quite why I was there, but the moment she began to speak, I understood. She spoke with passion and purpose from a place deep within. She truly loves animals, she’s deeply committed to improving their lot in life and she lives from her heart.

Jodi is living her passion and when she spoke about it, I was deeply moved, despite our differences. By the end of her introductory talk, I would have done anything she asked. If she had demanded we all hand over our leather shoes and leave the launch barefoot I would have done it!

People who live their passion have incredible power to move others, to galvanise support and to create what they love in the world. Jodi is just one example.

So how do you get ‘It’?

It’s easy -  you live your true self. Not who you think you ought to be, who others want you to be or how you think your life should look.

What do you truly love? What moves you? Are you expressing that in the world?

If you can connect with what you are truly passionate about and express it in the world, your life will flow, you will be supported by others and you will be deeply satisfied. Things will not always go your way, you will have to face fears, insecurities and frustration, but the quality of your life and your creations will bring you great joy AND you will have the ‘It Factor’.

For help with bringing what you’re passionate about into the world and living a deeply satisfying life, contact Pollyanna

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